The Seattle Times has created an interactive map of Nielsen demographic groups inwards Seattle.
The Nielsen Company categorizes people into 66 dissimilar demographic groups inwards lodge to aid businesses target their marketing to a greater extent than effectively. By looking at the dominant groups inwards dissimilar neighborhoods the market-research company tin than infer generalized characteristics of the local residents.
The Seattle Times' What Your Census Tract Says About You is an interactive map revealing the 2 most dominant Nielsen categories inwards each Seattle neighborhood. Click on a Seattle neighborhood together with y'all tin honor out what Nielsen thinks virtually the people who alive there.
These Nielsen categories advise that at that spot may live on a hereafter for Judgemental Maps inside the marketing world. These stereotype maps may non live on quite besides researched equally Nielsen's neighborhood categories precisely I'm certain they are made alongside much to a greater extent than existent local knowledge.
Looking at the 2 maps higher upwards at that spot does to live on to a greater extent than or less split upwards of understanding betwixt the two. Where the judgmental map has 'Republicans' the Seattle Times has 'Executive Suites' together with where the judgmental map has 'Single Girls Drinking Wine' the Seattle Times has 'Bohemian Mix'
